Your Venture's Unfair Advantage

1.) Experience and knowledge of social media marketing

• V- very valuable, very important resource in modern day world.
• R- not many people focus solely on social media
• I- easy to imitate, easy to learn about this
• N-it could be substitutable if people learned about this field.

2.) Individualized approach

• V-extremely valuable
• R-rare, most don't focus on the individual
• I-somewhat easy to imitate
• N- I will have a different approach than others no it can't be substituted.

3.) Reliability

• V-very valuable
• R- somewhat rare
• I- easy for people to say they're reliable, not always true
• N- not substitutable

4.) Connections and personal network

• V- valuable
• R- not rare, everyone has connections in one way or another
• I- can imitate
• N- is substitutable

5.) Personal determination

• V- valuable, impacts results
• R- rare
• I- can pretend to imitate
• N- can be substituted

6.) Vision

• V- very valuable
• R- rare compared to others
• I- can't be imitated
• N- can't be substituted

7.) Doesn't need startup capital

• V-valuable because it saves money in the long run
• R- somewhat rare
• I- not something that you can imitate
• N- others could substitute

8.) Software used to create content

• V- quite valuable
• R- not rare, others use it
• I- can be imitated
• N- can be substituted by others

9.) The quality of my business

• V-very valuable
• R- somewhat rare
• I- others can imitate in a different way
• N- could be substituted by a different business

10.) Financial stability

• V-valuable, will help solve problems in the future
• R-somewhat rare
• I- can't be imitated
• N- others can substitute

I believe my top resource is the individualized approach I will offer. Others can try to imitate this resource but not everyone will be successful. It is also extremely valuable which will make a difference.