What's Next?

Existing Market
1.) I believe my next steps are to create an online version of social media consulting to offer my services to people no matter where they are located.

2.) My interviews consisted of people telling me to use my connections and the internet to my advantage. They said that utilizing these tools will help me reach more customers and since my service is so different than what others offer, more people will be interested. Customers might want a way to be a part of their marketing strategy. For example, giving them a way to post on certain platforms at certain times rather than me doing everything for them.

3.) Growing my existing market would involve offering a variety of ways to deliver my services. This could be offering additional packages to what each consumer wants or even using online services to reach new people and offer new ways of online marketing. I would like to expand from just social media marketing to digital marketing as a whole. This would include purchasing advertising spaces on websites, search engine optimization, graphic design, email marketing and more. This would require hiring specialists in those areas to successfully expand. I would be sure to hire people that I trust and share the same vision and goals as me.

New Market
1.) A different target audience would be consumers rather than businesses. I am offering my services to business owners currently.

2.) I could expand my business and help people grow their own personal presence on social media. This is actually a really good idea because there are a lot people out there striving to be "social media influencers." I didn't realize this opportunity until now, but it is definitely something to consider.

3.) The people I interviewed actually loved my idea. They are very into social media and they know about how popular influencers are becoming and how this is definitely an opportunity I should take advantage of.

4.) Surprisingly, this new market could be even more profitable than my existing one. So many people want to be influencers nowadays because who doesn't want to get paid to post on social media and travel the world? I could help people build personal connections and get them sponsorships and more publicity. On the other hand, I could also offer services to established influencers and help them create content for certain sponsors or campaigns that they are a part of.