Solving the Problem
1) The opportunity that I have recognized is the fact that very few small businesses in Melbourne, FL use social media to their full extent. Most local businesses either do not have the time to dedicate to social media, or simply do not know how. Based on my findings, social media is a great influencer in how people make their purchasing decisions nowadays.
2) My solution would be to start a service that pretty much acts as a social media consultant. A person like me would go in and sit down with a business owner and really figure out how I could help them. I could either offer to teach them how to use social media on their own while getting them up and running, or just fully manage their social media profiles for them and their business. Some businesses out there already have social media accounts but do not manage them correctly or effectively. This is another opportunity to come in and revamp their social media knowledge. This could even expand to helping people with their websites and overall marketing one day.
Hi Maria!
ReplyDeleteThis is a great opportunity you've chosen, and I believe it can do wonders for small businesses. Your solution is also spot on! A lot of smaller businesses (at least where I live) are run by individuals who might be older and aren't sure how to use social media outlets to benefit them. Nice job!
Hi, Maria!
ReplyDeleteAs I mentioned before, I am a Public Relations student so I am immersed in this issue daily. If there was a program or consulting service that provided information, tutorials, or services to help grow social media presences for small or even large businesses struggling, I believe that so many more companies would flourish. This is a great idea and a huge opportunity in the tech world!
Awesome post.